Market Opportunity

Loop-ah targets a large, waste-heavy category with a circular hygiene system that cuts laundry load, labor, water, energy (kWh), chemicals, and towel-replacement costs—while elevating guest experience. Capture is contract-driven, converting rooms into predictable refill revenue.

TAM: — SAM: — SOM: — Unit Cost Trend: —
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Loop-ah market funnel illustrating TAM, SAM, and SOM across hospitality and follow-on verticals
  • Phase 1 — Hospitality Core + Portal v1: order & reporting portal; scale pilots and early contracts.
  • Phase 2 — Residential: DTC & retail channel for recurring cartridges; subscription-ready.
  • Phase 3 — Education & Healthcare: institutional footprint with compliance-friendly workflows.
  • Phase 4 — Product Extensions: infused scents and embedded body-wash variants.
  • Phase 5 — Analytics & ESG Dashboards: advanced impact reporting for enterprise buyers.
  • Phase 6 — ERP Integrations: SAP/NetSuite hooks to automate POs, invoicing, and rollout.
The market potential is enormous — but so are the inefficiencies it hides. Hotels spend millions managing the very waste Loop-ah™ eliminates. Our opportunity isn’t just growth — it’s correction. By addressing what drains profit and ESG credibility today, we build a cleaner, more efficient tomorrow. → See how Loop-ah™ mitigates cost and waste.

Next: How Loop-ah Turns Rooms into Contracted ARR →

How Loop-ah Turns Rooms into Contracted ARR

Hotels don’t buy “loofahs” — they contract rooms. Loop-ah™ installs once, then ships high-GM refills on a predictable cadence. Revenue is recognized on cartridge delivery, so ARR and GP live in the cartridge line while hardware stays a light, fast-payback enabler.

From rooms to contracted ARR — Loop-ah portal and hardware on a desk
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Marriott $1.2M Benchmark vs. Loop‑ah™

Industry reference vs. modeled value per room (opex + towel replacement avoided + Cartridge GP). Cards below show how many rooms are required to reach $1.2M annually under each approach.

Marriott $1.2M benchmark — comparison of rooms required vs Loop-ah
Visual snapshot: industry reference vs. Loop-ah portfolio footprint to reach $1.2M/year.
Why this matters
    Figures are annual and normalized on a per-room value basis; water cost includes sewer as a blended rate; Cartridge GP is included for investor view.

    Next: see the 100-room operational breakdown ↓

    Ops Savings Breakdown — Loop-ah™ (Annual, 100 Rooms)

    Investor view: total includes Cartridge GP. Figures annual; water includes sewer.

    Loop-ah™ operational savings breakdown illustration (annual, 100 rooms)

    Annual Value (100 rooms)

    Component Annual (100 rooms) % of total
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    Figures annual; water includes sewer; timeframes normalized as shown.

    Next: See how Loop-ah™ compares to Industry Standards →

    Industry vs Loop‑ah™ — Savings / Value (USD) — 500 Rooms

    The setup: published programs show modest savings per room. Loop-ah layers operating savings, towel life, and Cartridge GP (investor lens)—so value compounds at portfolio scale.
    What you’ll see: each benchmark is normalized to 500 rooms and to the study’s timeframe; the Loop-ah column models the same timeframe.
    Loop‑ah™ outperforms documented programs—consistently and at scale.
    Industry KPI Documented Result (normalized to 500) Loop‑ah™ (500, same timeframe) % Lift vs Industry Why Loop-ah Wins Here
    Figures annual; water includes sewer; timeframes normalized as shown.

    Next: dig into Investor Metrics for contract cadence and ARR.